Positioning Approaches Essay

POSITIONING STRATEGIES

Positioning refers to setting up a favourable photo in the mind of the customers so that they see the product or possibly a service to much better than that of its competition. It is also occupying the mind, heart, body and wallet space of customers in the selected target market segment through differential benefits higher than opponents in an priceless way by converting differential advantage in to sustainable gear advantage.

Setting is not really what a product actually is but instead how the firm wants it is target clients to understand it. An organization can choose from several different strategies.

DISTINCT POSITIONING APPROACHES

1) Placing by Attribute: -

Associating a product which has a particular feature.

(i) ACE: " Tiny is Big. ”

(ii) Pril: " Pril clean. Full clean. ”

(iii)

(iv) Positioning by Benefits: -

Associating a product or service with a exceptional customer advantage.

(i) SERVO: " totally PERFORMANCE. EVERY TIME. ”

(ii) Angel Broking: " Service Truly Personalised”

(iii) Pepsodent G: " MAKES GUMLINE HEALTHIER. ARGUEMENTS GERM MUCH LONGER. ”

(v) Positioning by Use or perhaps Application: --

Associating a product with a specific use or particular program. (i) Browse Excel: " Surf Excel hena! ”

(ii) Medical center All Clear: " Dare to put on Black”

(iii)

(vi) Positioning by User: -

Associating a product with a customer or a category of user.

(i) PANERAI: " TOOLS FOR PROFESSIONALS”

(ii) Raymond: " The full Man”

(iii) Palio Modo: " The Fiat from the new generation”

(vii) Setting by Competition: -

Discovering a prouct by using a competitor as guide.

(i) IIFL: " EXPERTISE IS THE EDGE”

(ii)

(viii) Positioning by Item Category: -

Positioning the merchandise against various other products that, while not the exact same, provide the same class of benefits. (i) Mercedes: " The very best or practically nothing. ”

(ix) Positioning by Quality and Price: --

Positioning by price and...

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